“At the end of the day, I might as well do whatever it is I want to do because everybody’s always going to have something to say or something wrong with it.”Īs an unapologetic Black woman, the 26-year-old singer acknowledges not only that Black women have “everything in a chokehold,” but how unfortunately we’re “just getting acknowledged” for our contributions to the culture. Why is she doing ‘ Wild Side’? That’s too R&B.’,” Normani confided. “I’ve been guilty of allowing people to kind of put the pressure on. She admitted to also feeling the pressure in the music industry, especially as she embarked on her solo career. “Not saying that I didn’t show up in my sweats and my hoodie because I’m still that girl either way, but I love to switch it up and I love to not feel labeled or the pressures are feeling like I have to be one thing,” she added.įor the “Waves” singer, double binding goes further than style and beauty standards. One day, she can feel “super tomboy” in her sweats, messy bun, and no makeup, and the next, she can feel like showing up and showing out. The same applies to Normani’s personal style. I’m different people and I’m also a Gemini I’m 20 different people in one day.” “In my experiences, double binding has been feeling I’m limited and restricted to being one thing us as human beings, and us as women too,” Normani told Girls United. Now, what are “double binds,” you ask? According to TRESemmé®, double binds are defined as conflicting expectations on how one is supposed to look, speak and act. It’s a constant fight, but that’s why we are resilient.” “The fact that they trusted me enough to be able to be the voice for double binding, especially for Black women, the adversaries that we’re often faced with, and having our backs up against the wall. There’s a treat when I’m able to be in partnership with a brand that I really align with morally and the conversation they were starting,” Normani continued. “I was really honored to just be a part of the brand and everything that they’re doing. In collaboration with The Representation Project, the haircare brand revealed the first-of-its-kind study during its in-person event during New York Fashion Week and shared its findings while bringing awareness to the “double binds” that women experience daily. “I literally remember being in the sink and seeing this bottle,” she laughed.įast forward to 2022, Normani Kordei is now a multi-platinum chart-topping artist tapped to celebrate TRESemmé’s launch of the “Power Your Style Project” initiative.
Like most of us, Normani was first introduced to the TRESemmé® brand when she was a young girl getting her hair washed in the sink by her mother. The “Wild Side” singer recently partnered with TRESemmé® for its “Power Your Style Project” initiative.
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